ST. JOHNS, Fla. — Rita Williams Merchandising Plus just completed the Talbot model for DR Horton and captured the essence of a “live big” family home that has interiors designed for the move up market.
“We are very excited about this home for several reasons. One is we were able to work with students at Bartram High School to implement and recreate their ideas for children’s bedrooms in the 3,509 square foot home,” Williams said. “Another is an opportunity to work with DR Horton and their great team to showcase this marvelous residence.”
Known for always marketing for a targeted lifestyle, Williams’ award-winning team’s work on the Talbot model is no exception. The marketing theme features three high school kids that excel at their extraordinary A+ high school, a military veteran father, who now works in insurance, and a physical therapist mother.
A master at accentuating lifestyle interiors with its exciting form and function using warm tints of simmering spa greens and sunset maize’s, nestled with fun, functional and unique furniture, artwork and accessories that create a visual lifestyle.
“I was so impressed with the many opportunities of programs at Bartram and really helps for future buyers to know the amazing education for their children’s future,” Williams said.
Profiles by students in the design program at Bartram High for fashion, interior design and architecture are showcased throughout the home.
The entrance to the home is a striking foyer that opens to formal dining and a spacious great room. Perfect for family gatherings or quiet relaxation and a party pool pall through an alcove.
A gourmet kitchen with the newest architectural design including a “messy kitchen niche with pantry” that opens out to the dining nook and lanai beyond.
A grand staircase leads to a fabulous bonus media-game and family fun activity room.
“Furnishings designed for family and friend’s gatherings are back dropped with diagonal wall board space framing that customizes this area without an upgrade cost,” noted Williams.
Three spectacular bedrooms create teenage havens for children with different interests and personalities.
A 14-year old junior varsity football player with championship aspirations with his bed set between a goal post wall framing. A high school senior who is aiming high in the ROTC program and has been accepted to the Air Force Academy. And a 16-year old designer who excels in her school’s fashion, interior design and photography courses.
A let’s not forget mom and dad. The home’s master retreat welcomes you in a dreamy teal sky ambience with elegant bedding shadowed with mirrored framings and artwork that soothes the spirit of all that enter.
A downstairs guest retreat and bath is inviting for company or grandparents.
“It’s a perfect home to raise a family in and to welcome the future grandkids. Great spaces and a great price. The Talbot is a winner for the builder and the buyer,” added Williams.
Williams is a veteran interior merchandiser who has worked on single-family, multifamily and senior living projects throughout the United States. She has been recognized for award winning designs and marketing strategy in Florida, Tennessee, South Carolina, North Carolina, Texas, Minnesota, Arizona, Colorado, Georgia, California and Hawaii.
She was inducted into the Florida Housing Hall of Fame in 2003. A Life Director member of the Northeast Florida Builders Association Board of Directors and the Florida Homebuilders Association she has won numerous local, state, regional and national awards for her work and dedication to the building industry.
Rita Williams Merchandising Plus 