Merchandising Plus Creates Beauty in Istoria’s Grand Cayman Model

St. Augustine, Fla. – Rita Williams’ award winning team at Merchandising Plus has completed a new model in Istoria, a unique oasis, located five minutes north of Historic Downtown St. Augustine.

The Grand Cayman is a 3080 Sq. Ft., four bedroom, three and a half bath showhome with a two car garage.

This coastal Florida enclave off US Highway 1 has 26 home sites and many serene marsh views. Distinct architectural details such as aluminum roof accents, Key West style home colors and an abundance of natural vegetation make Istoria St. Augustine’s best kept secret. 

Williams is pleased to be working with Emerald Homes on the Grand Cayman.  

“They have created a tradition of excellence by developing innovative designs and crafting luxury homes with meticulous attention to detail for over a decade,” noted Williams. “Our philosophy parallels their’s in that we believe in incorporating features and amenities into homes that complement and reflect customer’s preferences, personality and lifestyle.” 

Designed by Jacksonville architect John Allmand, the Grand Cayman features large porches and balconies with white columns, railings, fretwork and beadboard ceilings for an old Florida tone.  

Custom features and upgrades include a gourmet kitchen with GE Monogram Stainless Steel appliances and raised cabinets with solid surface quartz countertops, custom designed fireplace and cabinetry in the grand room, and beautiful hardwood floors throughout the main living areas. 

“Model home merchandising interiors must feel as if real people live there. I think we accomplished this and more with the Grand Cayman. Furnishings and elements appeal specifically to the potential buyer in regard to budget, level of sophistication, and the traditional lifestyle of the target buyer,” noted Williams. “The WOW factor works hand in hand with successful merchandising to a potential target market.”

Istoria is at 119 Istoria in St Augustine just off U.S. 1 approximately a half-mile north of the St. Augustine Northeast Florida Regional Airport. For more information call (904) 899-5950 or preview Istoria online at

Williams is a veteran interior merchandiser who has worked throughout the United States completing award winning projects in Florida, North Carolina, Tennessee, Minnesota, Arizona, Georgia, California and Hawaii. Williams was inducted into the Florida Housing Hall of Fame in 2003.  A Life Director member of the Northeast Florida Builders Association Board of Directors and the Florida Homebuilders Association she has won numerous local, state, regional and national awards for her work.

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