About Us

We understand the client’s desire for innovative design from market inception to construction completion. Our “Dirt to Dollars” philosophy coincides with a builder or developer’s marketing goal to reach a targeted customer.


Rita Williams’ Merchandising Plus is a nationally acclaimed design firm that specializes in designing distinctive environments for builders and developers by taking a comprehensive approach to interior products and marketing properties.

Merchandising Plus offers practical solutions, artful attention to details and target market merchandising for today’s American dream homes, resorts and apartment communities.

The firm creates spaces that are visually appealing, timeless in design, functional and memorable to all that enter.

Production Homes

Senior Living

Resorts and Clubhouses

Sales/Leasing Centers

Apartment Communities

Master Planned Communities

Founded and owned by Rita Williams, a member of the Florida Housing Hall of Fame, Merchandising Plus specializes in working with builders, developers, owners and architects throughout the United States.

Since its inception in 2003, Merchandising Plus has been honored with over 200 Industry Design Awards including Aurora, Excel, Laurel, Mame, BALA, Professional Women in Building’s Woman of the Year recognitions.

The firm’s goal is to understand and comply with the market, the product, the budgets and the time frames of their clients, producing communities and homes that reach their full marketing and lifestyle potential.

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